Cracking the Brand Flow for 1M+ users
FEATURE FOR CUSTOMER APP
OVERVIEW
The lack of a Brand Catalog in the app presents three potential risks. Firstly, it affects cataloging by pitching a value proposition that aligns with Bazaar's business structure rather than being customer-driven. Secondly, it compromises on the discovery of assortment. Lastly, it hinders the provision of a seamless, user-centric experience that adds tangible value to the business.
Improving the customer experience and optimizing conversions are two key needs. A well-structured product catalog can enhance discovery and navigation, leading to higher customer engagement and conversions. Also, for conversion optimization, there's a need to manage and optimize product catalogs effectively to promote cross-selling, theme-based bucketing, up-selling, and building brand resonance.
MY ROLE
Designing the feature end-to-end, working closely with engineering and business to achieve our primary and secondary business metrics.
THE TEAM
Solo designer, 2 product managers, and 4+ engineers.
TIMELINE
January 2024 - March 2024
WHAT WE DID?
We understand that our customers typically exhibit two buying behaviours: either by selecting a category first and then inquiring about the products within that category from traditional distributors, or by focusing on a specific brand and requesting all desired products from the relevant brand representative.
Previously, our app primarily catered to the first behaviour, allowing users to search for products by category. However, we've recently introduced a brand catalogue, offering a clear and user-friendly way to browse products through brands they prefer to buy and keep at their shops.
This enabled us to tackle all of our potential risks along with contributing big time to the business metrics we were trying to achieve.
THE IMPACT
With the introduction of brand filters, users can now effortlessly navigate the app and find their desired products through preferred brands, mirroring their traditional buying habits from distributors. This eliminates the need to alter their established purchasing patterns.
On top of this seamless experience, we'll continue to provide exceptional delivery cycles, ensure quality assurance, and offer outstanding customer service. This commitment fosters long-term, successful partnerships with our valued retailers.
Copyright © 2025 Maisam. Made with ❤️ in Karachi.
Cracking the Brand Flow for 1M+ users
FEATURE FOR CUSTOMER APP
OVERVIEW
The lack of a Brand Catalog in the app presents three potential risks. Firstly, it affects cataloging by pitching a value proposition that aligns with Bazaar's business structure rather than being customer-driven. Secondly, it compromises on the discovery of assortment. Lastly, it hinders the provision of a seamless, user-centric experience that adds tangible value to the business.
Improving the customer experience and optimizing conversions are two key needs. A well-structured product catalog can enhance discovery and navigation, leading to higher customer engagement and conversions. Also, for conversion optimization, there's a need to manage and optimize product catalogs effectively to promote cross-selling, theme-based bucketing, up-selling, and building brand resonance.
MY ROLE
Designing the feature end-to-end, working closely with engineering and business to achieve our primary and secondary business metrics.
THE TEAM
Solo designer, 2 product managers, and 4+ engineers.
TIMELINE
January 2024 - March 2024
WHAT WE DID?
We understand that our customers typically exhibit two buying behaviours: either by selecting a category first and then inquiring about the products within that category from traditional distributors, or by focusing on a specific brand and requesting all desired products from the relevant brand representative.
Previously, our app primarily catered to the first behaviour, allowing users to search for products by category. However, we've recently introduced a brand catalogue, offering a clear and user-friendly way to browse products through brands they prefer to buy and keep at their shops.
This enabled us to tackle all of our potential risks along with contributing big time to the business metrics we were trying to achieve.
THE IMPACT
With the introduction of brand filters, users can now effortlessly navigate the app and find their desired products through preferred brands, mirroring their traditional buying habits from distributors. This eliminates the need to alter their established purchasing patterns.
On top of this seamless experience, we'll continue to provide exceptional delivery cycles, ensure quality assurance, and offer outstanding customer service. This commitment fosters long-term, successful partnerships with our valued retailers.
Copyright © 2025 Maisam. Made with ❤️ in Karachi.
Cracking the Brand Flow for
1M+ users
FEATURE FOR CUSTOMER APP
OVERVIEW
The lack of a Brand Catalog in the app presents three potential risks. Firstly, it affects cataloging by pitching a value proposition that aligns with Bazaar's business structure rather than being customer-driven. Secondly, it compromises on the discovery of assortment. Lastly, it hinders the provision of a seamless, user-centric experience that adds tangible value to the business.
Improving the customer experience and optimizing conversions are two key needs. A well-structured product catalog can enhance discovery and navigation, leading to higher customer engagement and conversions. Also, for conversion optimization, there's a need to manage and optimize product catalogs effectively to promote cross-selling, theme-based bucketing, up-selling, and building brand resonance.
MY ROLE
Designing the feature end-to-end, working closely with engineering and business to achieve our primary and secondary business metrics.
THE TEAM
Solo designer, 2 product managers, and 4+ engineers.
TIMELINE
January 2024 - March 2024
WHAT WE DID?
We understand that our customers typically exhibit two buying behaviours: either by selecting a category first and then inquiring about the products within that category from traditional distributors, or by focusing on a specific brand and requesting all desired products from the relevant brand representative.
Previously, our app primarily catered to the first behaviour, allowing users to search for products by category. However, we've recently introduced a brand catalogue, offering a clear and user-friendly way to browse products through brands they prefer to buy and keep at their shops.
This enabled us to tackle all of our potential risks along with contributing big time to the business metrics we were trying to achieve.